In 1996, a Seattle physician founded MD Squared with an powerful vision: a global network of elite medical professionals dedicating themselves to just 50 families each.
Immitators have proliferated widely in recent years, but none match the prestige and uncompromising resolve of what is widely considered the most powerful medical network in the world.
At BORN, we needed to approach their visual identity and digital experience from a place of complete newness. We referamed the experience as a conversation between doctor and patient. The result unfolds poetically: an invitation, a calling card, a website.
Awwwards honorable mention
5x platinum dotComm awards
7x w3 Awards, including Best Redesign