Drawing on their organic viral moment on TikTok, Ocean Spray enlisted my team at BORN to completely renovate their website in a no-holds-barred creative process. Gone are the bogs; in is the jiggly. Their motto: Wildly Uncommon.

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We aimed to match the tart, energetic nature of the cranberry with playful movement and animations throughout the site. The homepage features a variety of interactions created in Figma, including floating ingredients and hand-drawn details.

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At the heart of the concept is a new product finder, emphasizing the brand's DTC goals. We explored several imaginative ideas, such as mini-games and a Tinder-style swiping experience for their products.

 

My final design presents the products in an infinite two-dimensional space, where users can navigate, sort, and dynamically interact with products using buttons to coalesce or disperse them out of the frame. I prototyped this using advanced techniques in Figma, creating a unique and irreverent experience.